Marketing Automation Consultant · Los Angeles, California
Marketing Automation Consultant · Marketing Technology Professional · Digital Operations Strategist
HubSpot & GoHighLevel implementation · CRM setup · email marketing automation
A marketing automation consultant designs and operates the systems — CRM, email, and workflow automation — that turn leads into customers. Gian McCoy helps Los Angeles businesses set up HubSpot, GoHighLevel, and CRM platforms, then automates the follow-up so no opportunity slips through the cracks.
With more than 20 years of client delivery, his work spans HubSpot CRM architecture, GoHighLevel builds, Google Analytics 4, Google Tag Manager, marketing automation, digital operations leadership, event marketing technology, e-commerce engineering, enterprise IT solution consulting, and web infrastructure management.
Two decades of hands-on delivery across marketing technology, digital operations, and enterprise consulting — engagement by engagement, client by client.
HubSpot CRM implementation from blank slate through multi-brand operations. Multi-pipeline configurations for Fortune 500 industrial manufacturers and professional education companies. GA4, GTM, Yoast SEO, JustUno lead capture, and email deliverability infrastructure managed across portfolios of 15+ concurrent web properties.
Embedded digital operations for Fortune 500 manufacturers, media publishers, blockchain ventures, and professional education platforms. Multi-site web portfolio management, hosting governance, vendor coordination, SMTP infrastructure, and executive-level reporting. Six-year sustained retainer as the de facto Digital Operations function for TIME Manufacturing/Versalift.
End-to-end event technology for ICUEE 2017/2019, Utility Expo 2021, The Vault 2025, and SunNFun 2025. Lead capture form design, HubSpot CRM import and automated follow-up sequences, multi-vendor coordination, QR/Bit.ly tracking strategy, and post-event analytics infrastructure.
Enterprise IT solution consulting at IBM Global Services — 350+ formal contracts, 65% proposal win rate, $10M+ in IBM and OEM hardware/software/services, $4.5M in network security signings. C-level executive relationship development, RFP/RFQ/RFI management, SOX IT audit coordination.
WooCommerce, Magento 1.7, and osCommerce production operations across industrial, healthcare, and consumer verticals. Payment gateway integration across NMI, Authorize.net, Stripe, Paytoo, USA e-Pay. GA4 e-commerce tracking, StoneEdge OMS integration, and product catalog management at scale.
Enterprise web development as contractor at Kaiser Permanente, City of Hope, APUS, and Colibri Group. DNS, SSL, SMTP, and hosting governance across multi-domain portfolios. Full-stack web development across WordPress, Magento, Joomla, and osCommerce. Pantheon CI/CD, WPEngine, Kinsta, Cloudways, and Azure-hosted environments.
Three production-shaped LLM-augmented apps designed, debugged, and operated by Gian: the Lead Enrichment app (multi-channel prospect intelligence + CRM/voice automation), Job Agent (multi-ATS job pipeline + two-stage AI evaluation), and the DEX Replay Engine (on-chain DEX backtesting workbench). Architecture pattern: deterministic-first, LLM-augmented, with multi-provider model orchestration across Anthropic Claude, OpenAI, Gemini, and local Ollama.
Services →
Marketing automation, GoHighLevel & HubSpot setup, CRM implementation, and email automation for Los Angeles businesses.
About →
Full professional background and career narrative across three countries and 20+ years.
Work →
Selected client engagements and project highlights.
Apps →
Three production-shaped LLM-augmented applications: Lead Enrichment app, Job Agent, DEX Replay Engine.
Expertise →
Deep-dive capability documentation by domain.
FAQ →
Common questions answered for search and AI engines.
Contact →
Available for consulting, contract, and full-time roles.
Organizations & Clients